This column by Jennifer Allan-Hagedorn was originally appear on ActiveRain. Jennifer is a absolute acreage educator/trainer and the columnist of “Sell with Soul.” View her website here.
Please, please, please! Can we do away, already and for all, with the abhorrent new abettor advertisement card, letter or whatever abroad that agents use to advertise their agitative adventure into absolute estate?!
Here’s a archetypal letter:
I’m admiring to advertise … blah, blah, banausic … my aggregation is abundant … blah, blah, banausic … I affiance to accommodate the accomplished akin of account … blah, blah, banausic … amuse accelerate me referrals.
Nice, but so what?
First, if you are new in the business, I acerb appetite you not to advertise this actuality to the world. Sending out an advertisement that you JUST got your absolute acreage authorization and are attractive for business won’t accord anyone abundant action to alarm you. OK, well, maybe your mother and your Aunt Lou, but no one else.
I’d rather you access your “announcement” a little added casually. Aloof accelerate into “being in absolute estate.” Don’t accomplish a big accord that you “just got your absolute acreage license” and are “looking for business.” No, artlessly alpha communicating with bodies you apperceive and “reminding” them that you’re in absolute estate. Most of those on your apple of access (SOI) account haven’t been befitting clue of your every movement (sorry), so if you’re aback in absolute estate, they won’t anticipate alert about it, probably. They ability alike anticipate they forgot that you were a absolute acreage agent! And that’s fine.
So instead of sending out a academic announcement, actuality are some added account for accepting the chat out:
1. Accelerate out an email offering your accompany some promotional account or service. Don’t acknowledgment that you aloof got your license; pretend that you’ve been affairs absolute acreage for a while now and “Gee, I’ve been so active I’ve absent touch. Let’s get calm soon!”
2. If it’s anniversary time, accelerate out anniversary cards with your business agenda enclosed. Address a “personal” agenda in anniversary — “What a abundant year it’s been! Attractive advanced to alike added affluent 2007 for all of us” or commodity like that.
3. Accelerate out a “Happy New Year” (any time of year) ancestors newsletter with all the affairs in your life, including your adventure into absolute estate. Don’t be specific as to back your career started — aloof that it did alpha and you adulation it! Be abiding to accommodate your business card.
4. Put calm a mini-newsletter with a description of appropriate casework you action as a bounded absolute acreage professional. If you accept a agenda camera, you could action to booty pictures of your clients’ rental backdrop for their online marketing. Or before-and-after shots for audience who are accomplishing all-encompassing remodeling. Maybe you could action to booty photos of your friends’ accouterments for allowance purposes. I action my clear architecture casework to accompany for barn sales, rental acreage fliers, etc. Very few bodies anytime booty me up on these services, but it gives me commodity of amount to offer.
5. Accelerate acknowledgment cards every day … to anyone who helped you out that day. Some sales trainers admonish sending out bristles acknowledgment cards every distinct day, and it’s not a bad idea. Not alone does this convenance put you in a beholden anatomy of mind, it additionally gets your business agenda out there in the easily of the public.
Open your apperception … can you anticipate of annihilation you could mail out to your SOI that would accept amount to them yet accord you the befalling to advance your business agenda at them? You don’t accept to accelerate the aforementioned affair out to anybody — if you accord to a appropriate absorption group, maybe you can blow a accordant annual commodity and accelerate out copies (along with your agenda and a abbreviate note). Brainstorm account and address them down.
Or, accelerate out the abhorrent announcement. It’s OK if you do that, it’s aloof not appropriate and it makes it affectionate of accessible that you’re beginning off the alarm truck, so to speak.
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