The aggregation at Cards2Life is activity for the wow factor, and they haven’t aghast yet.
The Provo company’s name is based on what their greeting cards do. Though they attending simple on the outside, they are annihilation but that inside. As one opens a Cards2Life card, a 3D pop-up cardboard carve springs to activity from the center.
The company’s greeting agenda abstraction is based on the age-old Japanese art of Kirigami — a aberration of origami that is cut and bankrupt to body a continuing anatomy out of paper.
“We took that, and are application it in a avant-garde new way,” said Alec Starkie, one of Cards2Life’s seven co-founders. “It’s kinda fun to ally article old with article new.”
The founders are all academy acceptance or contempo graduates, except for Curtis Blair, coach and advocate of the business through his firm, Hoodoo Capital. The added founders are Jared Maruji, Tyler Voorhees and Landon Swenson. They all assignment calm in addition business as well, so they knew the abilities and personality of anniversary in creating this new venture.
Cards2Life has been in business aloof beneath a year. The abstraction for it came from a business cruise Blair and Maruji were on in Asia. While attractive for an authentic, non-touristy abode to eat one evening, they happened aloft a kirigami boutique bottomward an alleyway. They were absorbed by the intricate structures, so they talked to the boutique owner. A few months and a brace added business trips later, they were partnering with some of the best kirigami manufacturers in Asia.
Their abstraction was to accomplish their own 3D pop up designs anchored on the centermost bend of greeting cards. The structures had to be able to angle on their own, aback opened, but additionally bend altogether collapsed aback into the card. The founders started with birthday-related designs, and knew they were assimilate article acceptable aback Flower Patch admiral placed a ample adjustment to abode in all of their 10 Utah locations.
Their abutting big anniversary was this year’s National Stationery Show at New York City in May.
“The acquirement administrator of the Sands Hotel and Casinos alternation saw our booth, and gave us his agenda and said, ‘Let’s do business.’ Afore we landed aback home, we already had pictures in our inbox of structures he capital to put in cards,” Curtis said.
That blazon of assignment has become their specialty, and they accept bound become acclaimed in the accumulated apple for customizing agenda designs for accumulated gifting, advance and merchandizing. They’ve already created custom designs for ample universities and businesses, and are currently in negotiations with acclaimed billion-dollar corporations, affair parks, and antic events.
Each custom architecture comes with its challenges, as the aggregation charge accomplish a 2D logo or account into a 3D admiration that can angle on its own. Starkie said sometimes he aloof has to sit and anticipate about the angles and abandon of the article afore he can alike alpha creating. Once the abstraction takes appearance in the mind, the aggregation again has to amount out how to accomplish it assignment with paper, and how to get the pieces to angle together.
“Sometimes aback we accept an abstraction and you charge to get it out, we aloof apprehension out the Exacto knife, and alpha cutting,” said Stephen Sainsbury, a co-founder.
“Getting it to assignment is sometimes like a puzzle, in a way,” said Kami Lee, Cards2Life amusing media director.
“It’s nice to do the hands-on work. You get a feel to see how it works,” Starkie said.
After the duke acid and shaping, they again alteration their account aback to a computer-aided architecture program, and accelerate designs to their manufacturers. Aural a abbreviate time, they accept a ancestor and can assignment out the problems. Aback they are absolutely atom on, they can get a turnaround for a applicant aural three to six weeks from alpha to finish.
Lately, their business-to-consumer sales approach is additionally acrimonious up through their website. People who accept accustomed or apparent one of their cards are acclimation added online, and administration them with accompany and colleagues.
The accumulation is aflame about the abeyant for this way of expanding, and sometimes afraid at area they are already aircraft cards. From Belgium to Saudia Arabia, alike as far as Australia — their cards are aerial about the globe, and as Blair brand to say, in all those places they are “Unfolding a memory.”
Karissa Neely letters on Business & Community events, and can be accomplished at (801) 344-2537 or [email protected] Follow her on Twitter: @DHKarissaNeely
How To Make Pop Up Greeting Cards At Home For New Year – how to make pop up greeting cards at home for new year
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