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Red Card Chinese New Year : Day 001 Red Card Chinese New Year
Gifting red envelopes blimp with banknote to ancestors and accompany is one of the best age-old traditions during the Chinese Lunar New Year, additionally accepted as Spring Festival. This centuries-old custom now has a new face in the agenda age. On the eve of the Year of Sheep, China’s Internet giants, mainly Tencent and Alibaba, accept angry the anniversary attitude into a berserk accepted abnormality that helps them tap into the agenda wallets of millions of Chinese.
What absolutely is agenda red envelope? The business action aboriginal acquired acceptance during Spring Festival aftermost year, back Tencent formed out the affection on its accepted messaging and amusing arrangement app WeChat. Users - both individuals and businesses – could column links to the agenda “red envelope” either on their account augment or in accumulation chats. Those who bang the articulation get a baby banknote advertisement that can be activated on casework like online arcade or advantageous for taxi. But here’s the catch: abandoned a bound bulk of “red envelopes” are accustomed out anniversary time, so those who accessible the links too backward are larboard with nothing.
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