For decades, one of the loveliest ofJewish New Year traditions in avant-garde Israel was sidewalk greeting-card sellers. The cards they displayed for the anniversary – generally with abominably fatigued cartoon or age-old photographs and encrusted with beam — had their own appropriate charm.
Sadly, in the age of burning messaging, e-mail and amusing networks, these greeting-card popup shops accept all but disappeared.
The agent of the modern-day Shana Tova postcard is as old as the modern-day column office, according to a Civic Library of Israel essay.
“Around the time that the postal account emerged, in the 1880s, Jewish entrepreneurs were alpha to book bartering greeting cards for the new year. By this time, new year greetings constituted the capital anatomy of postcards beatific by Jews, and this would abide so for some 100 years.”
With the appearance of the Zionist movement, new motifs began to arise on Rosh Hashana greetings cards. Even the Messiah himself could be photo-montaged into an absolute mural of the Acreage of Israel.
At left, a New Year’s greeting with the biblical byword “They who sow in tears shall acquire in joy.” At appropriate is a Yiddish New Year’s greeting depicting the accession of the Messiah on a white donkey. Credit: Civic Library of the State of Israel
Zionist leaders, agronomical settlement, and new cities like Tel Aviv all ample in the postcards beatific from pre-State Palestine to accompany and relations.
At left, a postcard depicting a avant-garde shepherdess in shorts and a dejected workers shirt. At right, the avant-garde burghal of 1930s Tel Aviv. Credit: Civic Library of the State of Israel
The Jewish New Year is commonly a time for association donations, and cards played an important allotment in fund-raising for organizations. The Civic Library article notes, “The cards played an important role in fundraising for [Jewish] association purposes… Secular nationalist organizations such as the Jewish Civic Fund, Keren Hayesod (the Jewish Agency) and the Joint Distribution Committee followed suit.”
At left, grapes agitated aloft by antecedents are emblazoned with symbols of the new State of Israel. At right, Kibbutz Mashabei Sadeh and the JNF-KKL bless the greening of the Negev arena with an angel of a new irrigation pipe. Credit: Civic Library of the State of Israel
Family activity was a attribute of success in the new land. Those who could acquiesce such luxuries ability book up alone new year’s greetings featuring a ancestors portrait.
At left, a 1930s greeting agenda from Tel Aviv with a ancestors photo and images of pre-State Israel. At right, a family-oriented greeting agenda from the 1940s. Credit: Civic Library of the State of Israel
With the enactment of the Israel Defense Forces during the War of Independence, the angel of the Jewish soldier as a attribute of civic face-lifting additionally ample prominently. This burden became ever-more accepted afterwards the Six-Day War.
At left, a agenda adulatory Israel’s achievement in June 1967 war. At right, a agenda featuring the accepted motifs of ancestors and IDF soldiers. Credit: Civic Library of the State of Israel
As the Israeli abridgement grew, cards depicted added actual wishes for abundance in the advancing year: new cars, new houses and added riches.
These blatant Israeli Rosh Hashana greeting cards are adequate a additional activity through the anniversary card-sharing account offered by Nostalgia Online.
Today, Israelis are added acceptable to accelerate one addition their New Year’s greetings via WhatsApp. Fortunately, there are websites that acquiesce online users with a cornball angled to allotment images from canicule gone by. These accommodate the Civic Library of Israel, which additionally offers educational programming materials; a anniversary card-sharing account offered by the admirable Nostalgia Online; the Museum of the Jewish People at Beit Hatfutsot; and Wikipedia in Hebrew, which has an all-encompassing accumulating of anniversary greeting agenda images.
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