Zazzle New Year Cards

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A new online start-up will acquiesce bodies to dress up their ancient mail with postage brand images of Goofy, Eeyore–or alike Uncle Bob.

Zazzle.com, based in Palo Alto, Calif., sells T-shirts, posters, cards and stamps that can be customized with agenda artwork.

Founders Robert Beaver, and his sons, Bobby and Jeff, developed press and automatic accomplishment technologies acceptance them to advertise customized articles at almost low costs. T-shirts and sweatshirts, for instance, advertise in the ambit of about $15 to $35. A area of 20 2.5-by-1.5-inch basic stamps costs $16.99, additional shipping.

The close has a database of hundreds of bags of agenda images from artists. Contributors acquire royalties back their creations are purchased. Also, a affiliation with Walt Disney gives the armpit admission to added than 3,500 Disney renderings.

Customers can additionally upload their own photos–of weddings, babies, relatives–to actualize customized U.S. postage stamps.

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Zazzle, which does not accommodate its acquirement numbers, additionally has a affiliation with Pitney Bowes, a provider of chip mail and certificate systems. Zazzle aloof accustomed a first-round beverage of adventure basic abetment of $16 actor from Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

Robert Beaver, Zazzle’s admiral and arch executive, has founded several added companies, including two in the semiconductor industry. Working with his sons at Zazzle, they took afflatus from eBay, the online bargain site, for its adeptness to actualize a community-like marketplace, and Dell, for its able accomplishment process.

Zazzle, which fosters a association of agenda artists by accouterment interviews and profiles of the contributors, is an action for the agenda age, said Ram Shriram, architect of Sherpalo Ventures and a Zazzle lath member.

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It is a “confluence of commerce, association and content,” he said. The Web armpit links providers of agenda art with those attractive to actualize one-of-kind T-shirts and stamps.

“I apprehend this to be global,” Shriram said. “There are lots of abundant doodlers who can actualize being in China, Africa, Vietnam.”

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The aggregation has agilely developed to 100 advisers and has barter and accidental artists based about the world. “We accept been able to abound the business by chat of mouth,” Beaver said.

People accept acclimated Zazzle to actualize T-shirts and posters for weddings, birthdays and added events. The close consistently receives orders from soldiers in Iraq.

“Some guy ordered 100 shirts for a basketball clash on an aircraft carrier,” he said.

Selling artist postage stamps will accord the Zazzle addition dimension. Addition company, PhotoStamps.com, allows bodies to actualize postage stamps with their photo images.

One acumen the U.S. Postal Service bought into the abstraction was to actualize some business for itself. Customized stamps could advance bodies to activate autograph (paper) belletrist again–at atomic on appropriate occasions. “It’s a altered affectionate of communication,” Beaver said of the stamps.

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“That’s the capital acumen they are absorbed in accomplishing it,” he said. “E-mail has exhausted the heck out of them.”

While Zazzle offers abandon in acceptance individuals to architecture their own stamps, the aggregation has austere rules. “The government would not be absolutely blessed if you put images on stamps that abash the government,” Beaver added. Zazzle’s “G-rated” standards beggarly that racist, animated and added images accounted abhorrent will not be accepted.

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Beaver and his investors achievement they are architecture a aggregation that some day will be a above force in e-commerce.

Tens of billions of dollars are spent on basic stamps every year, Beaver said. “If you can get a brace percent of that, you are talking austere money.”

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